For churches, Easter is the “Superbowl” of Sundays. The bushes are spruced up, the pile of old bulletins is finally cleared out. We’re getting ready for the onslaught of guests that are expected to pour onto our campus this coming Sunday. But what determines whether guests will come back again or not after Easter? Will it be the biblical soundness of the preaching, the quality of the music, or the cleanliness of the nursery? I believe all of those are important, but not the determining factor. That is something far simpler.
Yesterday I took a survey of our staff to ask what they would consider as important if they were to visit a new church. The primary response is what I’ve experienced for years as a pastor: the overwhelming thing guests look for when they visit your church for the first time is whether or not they’ll feel welcome, whether or not anyone will talk to them. All those hours spent crafting an evangelistic sermon will be for naught if your members scare all the guests away. All those hours practicing that beautiful Easter cantata will be wasted if no one talks to the guests. It’s as simple as that.
A host team is a big deal. Making sure that your members are conditioned to make newcomers feel welcome is a big deal. Lead by example. Make it your goal this Easter not to talk to anyone you know, only engaging with folks who look like they’re new. I guarantee you, you’ll make an incredible first impression on someone.
I received two notes this week from recent first-time guests who have decided to make Mt Vernon their home. The thing both of them mentioned the most was how welcome we made them feel. We learned their names. We talked to them. We called them by name the second time they came. They felt welcome. They felt like they belonged. So they’re sticking around.
Want to make Easter a success this year? Don’t just preach at them, engage with them. Make them feel like they could belong at your church. Who knows? They might just decide to stick around.